©Copyright 2005 - 2006 Bonnett Wholesale Florist, Inc., Milan, Il.
Based on national research conducted by the Wholesale Florist & Florist Supplier Association.
Wholesalers...
1. Stand behind their products, even if that means
replacement or a full credit.
2. Offer the flexibility that allows retailers to buy
either small or large quantities.
3. Offer price discounts for quantities purchased in
bulk or standing orders.
4. Provide reasonable credit terms.
5. Introduce retailers to new products and services to
help them stay competitive.
6. Allow retailers to see the product before they buy.
7. Educate retailers about important crops- from the
field to the retail market - especially at holiday
times.
8. Host design seminars and distribute product
materials.
9. Jointly support consumer marketing programs with
retailers.
10. Identify, process and assemble products for
retailers.
Wholesalers...
1. Stand behind their products, even if that means
replacement or a full credit.
2. Offer the flexibility that allows retailers to buy
either small or large quantities.
3. Offer price discounts for quantities purchased in
bulk or standing orders.
4. Provide reasonable credit terms.
5. Introduce retailers to new products and services to
help them stay competitive.
6. Allow retailers to see the product before they buy.
7. Educate retailers about important crops- from the
field to the retail market - especially at holiday
times.
8. Host design seminars and distribute product
materials.
9. Jointly support consumer marketing programs with
retailers.
10. Identify, process and assemble products for
retailers.
